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Private Label Tea – Label Creation

Tea packing and labels

Private Label Tea? Custom Pack tea? Signature tea?

There are a few names given when referring to putting a brand on your tea. There are a few names given when referring to putting a brand on your tea, and part of this process is tea packaging and label design. Here we discuss some practical aspects you should consider when designing your labels.

Label Ideas
Label Ideas
In the above video: When it comes to selling tea, packaging is certainly one of these things that you need to think about. It is inevitable and unavoidable.

There are a lot of people selling tea in different ways, for example, there are shops that you go in and say, “Can I have a 100g of English Breakfast” and they will scoop it out from the tin for you. They will weigh it in front of you.

Then there is another way, wherein they already have the tea pre-packed.

If you are looking at selling online, then the prepacked way is the more popular way to go. So packaging depends on the business model that you are running.

The advantage of having a shop where people come in and you pack the tea for them is that authentic feeling, almost like the old days kind of tea shop where people weigh the tea for you as their personal service.

However, if you are a small business, you might find this overwhelming especially if a lot of people is coming in to your shop and while you’re weighing tea for your customer, someone is asking to smell your tea or someone is asking question and this is happening all at once.
If this is the situation then there is certainly an advantage of getting everything pre-packed.

If you are confused with the quantity, in terms of packs you need to get ready, then you need to look at the sales history.

Also make sure that the oldest package is on the first row and the latest is on the back row, you need to rotate and sell the oldest pack first.

When it comes to tea packing, label is also important.

If you are going to have labels done, a cookie-cutter design is highly recommended. It is similar to ours.

Round Tea Tin PackagingGet a professional printer and print them unto a sheet that you can feed into your colour laser printer.

I don’t recommend Injet because they are very expensive to run and when it comes to fine text used in a product label, laser printer is far better.

You can also take a look at other means of creating label such as the thermo printer. The down-side is that there will be a limited design option for you and they don’t print gradating tones.

If you are only opting for a print text and not much design involve, then a thermo printer might be a better option for you.

The process we do with our label printing is by starting off with an excel sheet with all the information in columns we want to print on our label, then we used word to do a data merge to create these labels that have all the information on it.

What happens is, when the excel sheet gets updated, you can change the label on the word document can be done swiftly.

Also, the good thing about having a light colour background is that you can print text on top and the same can be read clearly.

So, that is a far better way to go when it comes to printing your label.

Teas.com.au front and back labels
Teas.com.au front and back labels
Now, when it comes to presenting the information on your label professionally, you might also want to think of how the presentation of your label will look in different packaging such as tins, foils and etc., you need to think of the different labelling options you are going to use, the sizes of your label and also the different platform.

Make sure to keep your label clear and clean when it comes to the presentation of your tea information such as the ingredients, brewing suggestion or origin of your tea.

You can multi-purpose the information of your label to the different aspect of your tea business. For example, you can use the brewing suggestions found in your website on the label of your tea.

There you have it, a little bit about how to keep the label of your tea nice and pretty, professional looking, fast to produce and quite economical.

Moreover, if you are going to use white text on dark background, then you’re going to have them print out individually (harder to implement that cookie cutter concept above) and we don’t recommend that if you are still on the first phase of your business, when you are still not sure which tea is going to go on print.

For more information about tea packaging design visit Empiroteas.com.au.

To check out our tea range visit Teas.com.au.

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Create Your Private Label Tea – Packaging

Tea Tins - Considerations

In today’s session on Private Label Tea 101 course, we talk about Packaging and Labels for your tea.

Your packaging is a key aspect that can make or break your tea business.

Private label tea is above and beyond just putting your brand on a bunch of tea.

Why? Check out this video for nitty-gritty bits on Packaging for Private Label Tea.


Tin labelsIn the above video: Private label tea, custom packing, signature tea? I think there are a couple of more names… hmmmm… bespoke tea?

There are quite a few of these name but private label tea is probably the most talked about at the moment.

Recently, we are getting a huge influx of customers asking us how to actually brand their tea.

Besides looking at the tea range, or the size of the tea range that we talked about in the last video in this 3 video series, this one we are going to talk about packaging.

The reason I want to talk to you about that is if you have got a limited budget and let’s just say you want to start with 6 teas, there are still thoughts that need to go to in sizes.

For example, we have customers that are saying that, “we want to put it out as part of a diet plan”, maybe they are dietitian or herbalist.

They want to put together this “calendarish” sort of way of using the tea. So in that case, you may have a specific pack size, like you may probably want people to drink 2 cups a day and you want to sell a 14 day pack.

But for most customers it’s more for general liking of tea or the enjoyment of it. Of course, tea has the very good added benefit, drinking for the good health.

>But putting that aside… if you think about the pack sizes, like for one cup of tea, generally speaking is 3g or 1 teaspoon of tea per cup.

The other thing you need to think about is that when you spoon that tea, if it is something that is quite chopped up, such as Irish Breakfast black tea or Rooibos, they are very dense that is why when you scoop that, you often scoop a little more than 3g.

If it is Chamomile tea or if it is something kind of light and fluffy, when you scoop it, you will probably scoop less than 3g in each tea spoonful.

There is going to be a little bit of difference when it comes to dispensing and you might be thinking about how many you are going to try to get out of a packet. So, what I’ll be lightly touched on is the pack size in relation to the volume of the packet.

This is what we call a 20g sachet, and what we meant is 20g of typical black tea that is a little bit chopped up.

But if you are trying to fit Chamomile in it, you probably only going to fit about 10g and if you have 2 packet of the same size and 1 says 10g Chamomile and the other says 20g Chamomile.

There is a good chance that your customer is going to miss that information – because the general common sense is that when you pick up something of the same size, you just sort of the same weight on it.

So you really need to consider that if your range has got a spectrum of volume, some that can fit 20g or 30g and the other one of the same pack size but can only fit 10g or 15g, then how are you going to find an average or how are you going to present that range?

The other thing is the labelling of it.

Small_Silver_Sachet

So, you can actually talk to a printing company and say that you wanted the label to be printer on a Laser compatible printer.

What I meant is that they actually print the pretty stuff using the professional printer.

For example, when you print like around ten thousand label but when they come back on this blank, those label sheets; maybe you get them cut into an A4 size, something that can fit into a printer and then you’re going to use a laser printer to print all the other information.

So, if you’re familiar with our range, regardless of what information is there, we use the same label.

As you can see, this is our front label and this is our back label. They are just one cookie-cutter design.

This is going to save you a lot of money. Especially if you are just starting up and not quite sure which tea is going to take off and which one is not.

The other thing you can also consider, and it’s going to cost you a little bit more, is colour coding your tea range.

For example, you might be thinking that all the fruit tea is going to have this pinkish colour, and then perhaps herbals, same design but it will be orange and White tea will be blue and Oolong will be purple.

You can see this essentially have got the same pattern. But the difference is each one is printed in different background colour.

What I mean is that you have to do individual print run for each of these labels.

If you go out to print using a professional printer to print, typical print run will be 500 labels per tea kind.

So, let’s just imagine you have 10 herbal teas you have 10 x 500 labels, at every least.

It really depends… Some of them will actually even request a much higher number like 5,000 labels.

So, have a think about that and you can really do different sort of really nice things.

10g Sachet 90x55labelThe fact is that when the label looks like this or that, even though it’s exactly the same tea, when you have them sold in different places, beauty salon vs a market and also with different packaging or even plastic bags or sachets, you’re going to get a different perception what the tea is worth.

You need to have a bit of a think about that in relation to your target market, who is your ideal customer, who is going to walk in and buy your tea.

Generally in market you tend to expect the price being cheaper than if you go to a beauty salon. If you’re the beauty salon and your label is something that’s printed from your glow inkjet it’s a bit smudged, it’s just not going to cut it.

Vs the market, people are generally forgiving on that kind of packaging look.

So have a think about that in relation to your target market and the last thing I would leave with you is the pack sizes.

For example we talked about a 10g – 20g pack that could be a nice little entry level.

Something that is not too big, something that is around 3-6 servings is quite good.

So 3-6 six servings meaning 10g to 20g, someone will just pay a couple of dollars and to get a packet, try it out and if they don’t really like it, they could just chuck it without feel regretful.

However, if it’s in a tin, because the tin itself is going to cause you more to start with and also a tin tea you’re going to expect it to cause you more than a bag tea even if it’s the exact same amount of quantity, it probably would sell.

It will depend on the tea offers and the packaging, it could sell somewhere around say 10-20 dollars.

People is going to feel kind of bit wasteful if they’ve got a big tin of tea and they don’t like it.

80WXL-Washi_Tins_large3So what we suggest again, going back to the pack sizes – having a “teaser” size, and another size – around 20-30 servings – say a 1 month worth.

So you’ve got those 2 levels of entry to get people to sort of get used to it. If you’re in a café or a salon people have really tried your tea, chances are you’re going to sell more of that larger pack size.

But if you haven’t got that a chance for people to really try it, you may even want to go for a smaller one like 5 grams sachet, something small basically.

You can even just pop a teaspoon for tea in it and if someone is buying your other green tea you can just throw it and another green tea sample and another green tea sample.

So you got a little of continuity and a hook to get them to try it.

Any bigger sizes like 100 to 200 grams, we prefer not to actually go down that part until you have some successes in the regular consumption type models, you know that size.

You can obviously get those done if you are selling it more like again, going back to that dietician model, it has to have a certain number of serving or dosage in that tea.

So you have a total justification to have a larger pack.

There you have it.

Again the first video we talked about the Range of Tea and this time we talked about the packaging in terms of the size and of the design and the next one we’re going to talk about how to pick the tea for your brand.

I hope you will stay close and if you have any feedback or comment or question, anything you want us to put together a little bit of a video for you, feel free to drop us a line using the contact us form in our website at teas.com.au or empiroteas.com.au. Thanks for watching!

Ready to start your private label tea – connect with us here.

Private Label Tea 101 Course consists of:

  • Create Your Private Label Tea – Overview
  • Create Your Private Label Tea – Range Size
  • Create Your Private Label Tea – Packaging
  • Create Your Private Label Tea – Tea Choice (You are here)

Want to get started fast?

Access all modules now with the Supercharged option:

  • Bonus 1: 4 Tips to start a tea business
  • Bonus 2: How to choose your private label tea supplier
  • Bonus 3: Your Tea Market and Marketing
  • Bonus 4: Private Label Tea Examples
  • Bonus 5: iblend downloadable book
  • instant access of the entire Private Label Tea 101 mini course
  • AND to top it all off, a free 40 min tea biz coaching session
    (imagine your gain speaking to a tea expert in the industry for over 14 years and created hundreds of tea brands)

Check out the Supercharge Option Now

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Create Your Private Label Tea – Range Size

Chais Savannah1

In today’s session on Private Label Tea 101 course, we talk about Range Size for your tea.

If you wonder whether you need to have a large range to “be a tea business”, or whether you can do with a few teas (even one), this training is for you.

 

puerh aftdinner jasgreen3In the above video: Hello, Salina from Empiro.

Thinking about having your own tea brand?

Private Label Tea is very popular at the moment.

In fact last two weeks we’ve been receiving over 20 different phone calls with people who are looking and doing it.

Some of them are very large scale looking at 20 blends and some of them are looking at small scales looking at 3 blends.

So whether you are looking at a small range or a large range, I want to, in these 3 videos, talk about some of the stuff that you may want to have a think about while putting together your own brand of tea.

The first one is just what I touched on and that is the range.

Now, some people’s going to feel that “oh goodness, If I am being a tea specialist I have to sell a lot of different kinds of tea”.

The fact is no, that is not necessary, it’s really actually come down how to you market at them.

If you look at other successful businesses out there, they’re not necessarily selling a lot of different things.

EmGarden Relax Pearls Leaf6What is important is that the message is conveyed clearly through your products.

So let’s just imagine that you love baking, and you are sort of a recipe hog, so you’ve got a lot of recipes you’ve tried a lot of recipe for you know making a chocolate brownie and your strawberry tart and what not.

So you’ve got a lot of those and you love tea. The next thing you consider doing is actually marketing your tea using those recipes that you already know and love.

That way, you have the passion when talking about those products.

So for example, let’s just say you’ve got your 10 bestest, bestest chocolate recipes, your chocolate brownie, your chocolate cookies, your chocolate lava cake and so on.

Then you can go ok, what are those go well with in terms of tea range.

And then in that case it can be a Ceylon classic OP, orange pekoe tea, that’s just really enhancing the taste without actually sweetening it.

The other option could be, say a mint a tea that refresh after you all have that whole massive intake of chocolate, or maybe a chocolate tea, like Cocoa Haven.

So you can look at it from that angle and when you send a product out perhaps rather than just that pack of tea, send a bunch of recipe cards out and that’s your chocolate chocoholic package.

So you in that case you don’t really need to have a lot of tea in your range. You might just have 3 or 6 and just really market them in those really niche market.

EmGarden Cherish RWong3Of course if your message is sort of a tea specialist they have a big range.

You know your product calling is just those teas then you probably need to have you know have much larger range.

I mean like for us we have over a 150 types of tea from India, Sri Lanka, China, Japan and so on.

So there are definitely different ways to market yourself depending on what is the story behind it.

So have a think about that while you’re thinking about whether it is a large range or small range and that becomes your story, that becomes your passion, and that becomes your private label tea.

So there you have it, a little tip on the range size.

The next one we’re going to talk about the packaging for you private label.

Ready to start your private label tea – connect with us here.

Private Label Tea 101 Course consists of:

  • Create Your Private Label Tea – Overview
  • Create Your Private Label Tea – Range Size
  • Create Your Private Label Tea – Packaging
  • Create Your Private Label Tea – Tea Choice (You are here)

Want to get started fast?

Access all modules now with the Supercharged option:

  • Bonus 1: 4 Tips to start a tea business
  • Bonus 2: How to choose your private label tea supplier
  • Bonus 3: Your Tea Market and Marketing
  • Bonus 4: Private Label Tea Examples
  • Bonus 5: iblend downloadable book
  • instant access of the entire Private Label Tea 101 mini course
  • AND to top it all off, a free 40 min tea biz coaching session
    (imagine your gain speaking to a tea expert in the industry for over 14 years and created hundreds of tea brands)

Check out the Supercharge Option Now

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Private Label Tea 101 – Overview

EmpiroTinBLeaf-signature

Want to create your own Private Label Tea?

Do you have a specific plan in mind on how to get started?

Private label tea is a great way to create a profitable tea business but it means you get to be more creative – expressing your values and mission through your tea brand.

Not sure where to start? This Private Label Tea 101 is for you. 

A quick guide in learning the basics of creating your very own Private Label Tea.

In the above video: So you’re looking again on your own private label tea.

That’s fantastic and really an exciting thing when we are in that creative space and say that “yes” I can do better than all the other people.

So what is the process?

To put it really simply, what we can do for you firstly is to look at your goals, dreams your preferences, target market and audience.

Once we’ve got those things clearer, we move onto finding teas that’s going to match that. You might probably already have some teas in mind that you want a sample that’s fine; we can get an organized sample for you.

If you have a recipe we can do a custom blending for you and in relation to that we can give you a sample to try and there’s a fee and a process involve.

Basically we go through understanding what you need, sort of a discovery session. Then we will look for teas that match those needs and goals.

Then we go into production.

It really depends on what you really want us to do, if it us bulk bag then it’s simple, once you signed-up for a membership then you can just go ahead and purchase online anytime.

If you wants us to create custom tea blend for you, and you got your recipe finalized, you have tasted the sample and you’re happy then we will go ahead and quote you based on the quantity and of course the packing.

We can supply the custom tea blend as a bulk bag so that you can go ahead and pack it your selves.

We can also package them on a custom packing based on your requirement whether you want us to pack it into little pouches and tins.

Whether you need us to put some simple designs and label.

If you’ve got someone who’s artistic around you who can help you with those label creations then it’s not going to be a problem.

We can do you as much or as little in that whole tea branding or process.

So we can simply just do the tea manufacturing, private labeling or tea packing.

Basically buying tea from us in Australia is definitely very easy and we are based in Sydney.

We do a lot of processes online, we will put you through a process to understand what you are really looking for by filling in a questionnaire and setting up a time so that we can talk and get to know what you are aiming for.

Ready to start your private label tea – connect with us here.

Private Label Tea 101 Course consists of:

  • Create Your Private Label Tea – Overview
  • Create Your Private Label Tea – Range Size
  • Create Your Private Label Tea – Packaging
  • Create Your Private Label Tea – Tea Choice (You are here)

Want to get started fast?

Access all modules now with the Supercharged option:

  • Bonus 1: 4 Tips to start a tea business
  • Bonus 2: How to choose your private label tea supplier
  • Bonus 3: Your Tea Market and Marketing
  • Bonus 4: Private Label Tea Examples
  • Bonus 5: iblend downloadable book
  • instant access of the entire Private Label Tea 101 mini course
  • AND to top it all off, a free 40 min tea biz coaching session
    (imagine your gain speaking to a tea expert in the industry for over 14 years and created hundreds of tea brands)

Check out the Supercharge Option Now