Marriage, kids and giving birth to a new business, what’s common thing about this?
If you ask me when is the right time to go and start a new business? Or it’s a matter of too big…? too small…? As it grows too much, does it become competitive? All that sort of stuff…
I would say that is exactly the common thing about these three things.
Let me share a couple of stories with you.
The first one, one time, I was talking to my sister, which was ages ago, she had a beauty salon business and often she does make up brides.
I was talking to her Chinese saying this year is not supposed to be a year for marriages and stuff like that.
And I said, look it doesn’t matter whether it is the right time or not, people still get married.
The fact is that world doesn’t stop just because it’s not supposed to be a good year for marriage people get married.
The second one is when I was talking to my husband about when to have kids.
We started a business a few years before that and we said to ourselves, “OK, when the business starts to have some sort of a firm holding and then we’re going to have kids.”
But one day he just said to me, “You know what? There’s never going to be a perfect time.”
We just have to say this is the time and this is what we going to do.
So, we follow that and few years on the journey, we have two little bundles of joy and the third one of course is our tea business.
We’re talking to a lot of new business owners and we hear stories.
Some people say this is the perfect time to get into tea and also it’s a pretty competitive market in there.
But what if there’s nothing like that in the market and you’re the first one.
You’re going to be working really hard and you have to be very creative because you need to find a way to translate this new idea, this new product into something that is sort of similar out there and you need to educate people why your new thing is better.
Or if you have something that is very common, that everybody is using, in that case the market is going to be pretty competitive but it doesn’t mean you have no room to maneuver and rocket to success.
“When to start your tea business –
It’s less about when you’re going to start it and more about where your intention / mission is.”
Some of our customers tell us that yes we’re going to start our tea business but this is actually something more of enjoying the tea and they are going to sell some.
They know that this is not going to be their full time business. In fact, some people do it more like a retirement thing.
So I hope this gives you a bit of clarity. You don’t have take over the tea world, if you don’t want to 😉
There would be some who says that this is going to be my bread and butter, I’m going to make an impact, I’m going to learn the ropes and I’m going to make my tea business really successful.
Everybody has different kind of end goal and you have to decide what that is.
At the end of the day, your business is a product / reflection of your mentality.
If you think that I’m going to make it work no matter what, that is what the product is going to become, what the business that is going to become.
If you’re doing it kind of oddly, it is going to come out odd as well and that’s what is going to show.
So I hope this is something useful for you especially if you’re looking to start a new business or your business is still quite new.
It’s important to have a conversation to yourself and really have to think how you can make this business work to achieve whatever that goal you might have.
If you have a strong “why”, the “how” will come, regardless of the market condition.
And don’t worry too much if it’s competitive or not, don’t let that hinder your decision.
Just go for it, give it a go and see where it takes you.
For more juicy information about tea and how to make it work, visit Empiroteas.com.au.
To check out our tea range, visit Teas.com.au.