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Successful Tea Business – Creativity

“I am not creative, I can’t draw, paint or even cut and paste artistic stuff.”

While most of us are not Picasso or Steve Jobs, we can be creative.

Creativity should become part of our lives. If you want your business to be successful, this is one mindset change you must master this year.

Hello, Salina here from

Thank you for your feedback on the last video. Looks like a lot of you guys actually liked these videos.

Fantastic! So, we’ll keep doing them.

One of the interesting comments I got was from our very good customer David. David said, “You don’t read. That’s what you keep saying but what about these things behind you? What are they?”

Yes, they are books. Most of them are actually owned by my husband, Peter, but I have actually contributed to this collection.

I don’t read but I use books as my reference. I don’t feel embarrassed about it.

I don’t have to be an avid reader in order to be resourceful. That’s just it.

Sometimes it’s not a matter of the quantity of the stuff that you have, what matters is their quality and how you use them.

Gradually, when the business starts to grow from year one to year two or from me being completely creative to looking at it as not just something that I love to do.

I love tea and I also want to set up a successful business with a clear goal.

In the second year there was somewhat a continuation of the theme just like in the first year where there was a lot of creative thinking that went on.

However, I like to challenge your perception of being creative because when I say to people that they got to be creative in order to win in the game of business, they would automatically just say “I’m not creative, I can’t draw or save my life.”

Hey, welcome to the club.

I’m just like you.

The thing is, creativity can be about problem solving or be about how you approach life.

So, thinking outside the box already means that you are creative.

Sometimes we are so busy with mechanical things and day to day running that we forget that when we are at our first reckoning, understanding the world, there was a lot of play, a lot of experiment, and a lot of drawing.

We all went through that.

It doesn’t matter where you come from.

Some sort of education involves drawing because that’s one of the primal skills that we all have.

If you go back to those things, you will know that it doesn’t matter whether you draw or not.

Drawing is really a mechanical skill. Some people are born with it while others are not.

Some people love to draw and so they get better at it. It doesn’t matter whether they have the skill initially.

I once talked to an art teacher and he said, “Look I can teach you how to draw, that’s not really a problem. “

However, that is not what creativity is about.

It’s more of how you interpret the world.

And that’s just it. Interpreting the world is not about how you hold the paintbrush or how you paint like Monet or whatever.

Now, let us go back to the topic of being resourceful.

During my second year, I started to look at the sort of things I need to do in order to be resourceful.

So, I looked at a lot of books with a resourceful perspective.

I also tried to connect more with the perspective of getting the tea name out there.

For example, I offered to write articles in magazines.

We did some for Binzin, Options, and a couple of health and food magazines.

Those things will help you get your name out there.

Of course, there is always the print advertising but I can categorically say to you that there is no bank for the back there.

It’s just a lot of money for the tinniest bit of gain.

We have done it for quite some time in few pages of food magazines and what not.

None of them really brought decent amount of money to help us recover what we have spent for the ads.

If you do want to try print ads please try to consider doing it at least three times in a row or otherwise people will not see it because it’s as if they blink their eyes whenever there is an ad.

So, a little bit of consistency could help them see it.

You might also want to check whether there is really actual effectiveness in the print ads.

In the ad, you need to have some kind of call for action.

Maybe you can place a special code that they can use in order to buy with a discount or a free gift.

I can categorically tell you that it doesn’t really work because we’ve done this code thing before, like giving out a variety of things, and it really didn’t work.

An ad is as little as a business card size in a magazine.

When I was buying them ten years ago, they cost about 300 or 400 dollars.

Honestly, getting back the 300 or 400 dollars in the business of tea, there is really no guarantee.

Again we were talking about having you advertise them at least three times. We’ve done it six times. We’ve done it for a year. It was just not worth it.

So, I would suggest that you look at it from a propensity angle but that doesn’t mean that you have to go to the TV and what not.

You could just, like what I was saying before, offer to write articles for some of the magazines. If you’re not very inclined to that, you could still be out there and maybe you could join forces with some of the businesses that you think are after the same clientele that you seek.

For example, if you are selling tea, to promote health, you can link up with a local doctor or if you don’t want to go that far, you could link up with a gym or an active wear shop.

There are a lot of possibilities and that’s where your creativity can come in and really shine.

Think about creativity as about how you react to your environment and find the best solution at this point to support your goal.

So don’t think about painting, drawing, cutting and pasting crafty things.

I hope this video will be useful to you.

If it is, do like it please.

If there is anything you want us to cover or if you have any question, you know where to find us.

Of course, you can use the comment box here or just go to and just contact us through phone.

I will get to you next week.

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Time to Wash your Brain and Rock your Tea Sales!

How to make tea selling profitable?

Whether you are a tea house, cafe, selling private label tea, detox or other exotic tea, a healthy mindset will make selling profitably much easier!

So time to get ready to get a nice clean mind, and rock your tea sales!

In the above video: Hello, Salina here from

This is our 37th week together or maybe a little bit more.

Well, the video series started with a very clear goal in mind and that is sharing information with you guys.

I know that in running a business, whether you’re a manager or a business owner, you often find yourself kind of stuck in a box and you just cannot think that there’s got to be better way out or sometimes you wish someone would just give you a hand.

I think I’ve felt that, too. I’m feeling it every now and then as well.

So this is my way of offering some of the information that hopefully would be useful to you and help you out in just untying some of the knots and finding that light to the end of the tunnel, that kind of stuff.

To start off, the video series was more into the technical info like what is black to you or what is green to you and things like that.

This helped you to create a very basic relationship with your customer because if they come in and just ask do you have English breakfast and what not, you got to have that information to help them out.

Young Woman Playing ChessHowever, as I see it, this relationship is kind of basic because it’s transactional.

To demand or create a better relationship that is going to be continuous, you need to provide more information and credibility to build up the trust.

From this concept we go to the second series which is more about how you can really try to lock in that relationship with them in a very mutually beneficial way.

That’s why we are looking at selling as a match-making process.

It’s really not about being sneaky and selling whatever is popular. Often it has to go beyond that.

You have to really listen to your customers’ needs and wants and try to find the right thing for them.

Then, we go on to the third series.

The third series is kind of a bit of a mismatch because it’s a question and answer but a lot of them are actually because a lot of our customers gradually move deeper into the business growth and they’re asking different kind of questions.

So, we talked about having tea talks or should we expand the tea range. There are all these different topics like online tea sales.

These are the things that, as you start to grow in the business, you start to learn and to wonder.

This is really a fantastic series because it actually gets down to the better grasp of what really matters.

Now, we are on to the fourth series and this is going to be a bit of out there for some of you. We’re going to talk about mindset.

Mindset is something that is so crucial to your business growth that perhaps you have kind of taken it for granted.

I’ll give you an example.

A female stands above a cliff along the rocky shore of the Baja Peninsula watching the sun set behind the ocean's horizon.Let’s just say you wake up in the morning, get out of bed and you step on something kind of sharp and you got like “oh crap” and the whole day you just find bad things like your toast being burnt, the traffic jam, and customers being nasty, whatever.

It just seemed like the holiday has gone too poor, right? Versus, if you step on that sharp object again and you just go “oop whoops” and you go on your day without really thinking about it twice.

Everything might just become a lot simpler and a lot easier without you realizing your pains gone after stepping on that sharp object.

And that is mindset. If that day you kept thinking about the negative stuff, it’s going to be really hard for you to power up that day and this is going to affect how you relate to your customers, your stuff and yourself.

Just think about this. If your mindset is saying I’ve got to do this, no one else can do better or faster than me or I don’t have enough money but I’ll just going to work it out.

That’s when you get yourself stuck in that mindset that no one can help you out and you cannot be leveraged. When you cannot be leveraged, the business would be really hard to grow.

So, I welcome you to the next series and I hope it will be useful to you, as useful as the last blog or maybe more useful.

And of course, if you have any question or feedback, I love to get them so that we can make this really help you rock your tea sales.

We do go back to some of the old videos and tweak them a bit or if we find new related information we add them to the blog post where the video is posted.

So, if there’s anything you want to check again, just go back to those videos.

Last but not the least; I want to leave you a little piece.

Hopefully this will get you into a nicer mindset.

Think about your 24 hour a day as your 24 dollar budget.

This was taught to me by one of my business coaches. This is really quite true because if you only got 24 hours or 24dollars a day, you cannot spend over that budget.

No one has the 25th hour on that day.

So, if you could just really look into that and say where can I make the most impact with my 24 hours and just focus on those high impact activities and try to take out those low impact stuff and give it to someone else to do, you’re going to find yourself a lot less stressful, a lot more trusting and also a lot happier and maybe, an added bonus, a lot healthier, too.

Think about it and see how you can actually plan your 24 hour dollar budget and make it work for you.

I love to hear what you think about this concept.

Drop your comment underneath this video and I look forward to seeing you next week.